Session #3 - What Is The ROI On Social Media? (PPV Past Session)

04/10/2009 -

Session #3  

What Is The ROI On Social Media?

With billions of daily conversations happening globally businesses are wonder how to leverage social media for a return on investment.

The key getting an ROI on Social Media is to have a plan from the outset; know where you are today so you can have measurable results in the future. It will be impossible to determine your ROI if you have no established benchmarks.

The message is clear; businesses must engage in social media or they'll be out of business. The world is changing, the markets are changing, and the consumer is changing. The consumer at the end of the day calls the shots, and if you are not meeting the desires and demands of the consumer, you simply won't be in business. Consumers are engaging in conversations with companies they do business with. If you are not, or don't believe social media is relevant, just be sure of this one thing; your competition is, and they are making the necessary adjustments to stay in business.

Relationships based on trust and loyalty is the only kind of relationship that leads to revenue. In today's marketplace, having that kind of relationship with the consumer requires engaging in conversations - it's called "the relationship economy," and it's here to stay.

This Live Webcast will cover the following:

1. How do you define ROI?
2. Tools to measure social media effectiveness
3. How can you monetize conversations?
4. What are the inputs to create an ROI?
5. What are the metrics of measurement?
6. How important is ROI on Social Media?
7. What are the obstacles?
8. What are the arguments?
9. How can you establish relationships?
   
   We'll cover all of this and more

This on-demand webcast is $45 per person. Customers will have access to view the show for ten days after purchase.

SIGN UP TODAY!.

with JAY DERAGON and DAVID BULLOCK as the hosts

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Session #2 - Listening and Monitoring Conversations (PPV Past Session)

03/27/2009 -

The social web is a convergence of billions of daily conversations about anything, anyone and everything.  The proliferation of tools and techniques grows daily and for those just entering this space keeping up can be a daunting task.

This broadcast will be supported by a powerpoint presentation and relevant and related publications.

This live iTV Webcast is aimed at discussing the tools that can help you prioritize, organize and track relevant conversations of interest to you personally and professionally. The topical content of this webcast will include:

1. Defining the communities of conversations and where to find them
2. Becoming comfortable with the different platforms
3. Understanding the rules of engagement
4. Information Gathering
5. Google Reader/Aggregation of RSS
6. Gaining Insight from Customer Conversations
7. Gaining Insight from Competition Conversations
8. Igniting conversations aimed at getting feedback
9. Tools for Listening and Monitoring
10. Social Do's and Don'ts: Understanding the sub-culture of the social web
    

This on-demand webcast is $45 per person. Customers will have access to view the show for ten days after purchase.

SIGN UP TODAY!

with JAY DERAGON as the host

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Session #1 - What Can Social Media Do For You? (PPV Past Session)

03/27/2009 -

Social Media is replacing traditional media at unexpected paces and adoption is growing faster than any previous web development since the web was formed.  The adoption rate is getting everyone's attention and businesses are just beginning to learn of the power and potential social media offers.
 
This session is designed to introduce you to the tools, concepts, rules of engagement and emerging trends worthy of consideration.  Specifically we will cover:
 
What is Social Media?
What Are The Common tools?
Who is using social media and for what purposes?
What Are Market Conversations?
How Can Business Use Social Media?
Where Does a Business Begin?
What are spoken and unspoken rules?
 
These subjects and more will be covered during this broadcast and attendees will be able to ask the presenter questions.

Admission is $45 per person and participants will have access to the shows archive for ten days after purchase.

SIGN UP TODAY!

with JAY DERAGON as the hosts

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